This year’s WSIA Summit marked the 17th annual hosting of the event, and returned to the beautiful Resort at Squaw Creek. A Blizzard dumped about seven feet of snow in two days, so the mountain offered some truly unique conditions.
We start with a grab-n-go breakfast before some time together on the mountain.
After our kickoff lunch, attendees broke up into different committees, including Towboat, Equipment, Wake Parks, Camps & Schools and Parasail.
After our committee meetings, we had our first networking reception before Dinner.
After dinner, Jeremy Andrus, President and CEO of Traeger Grills, spoke to us about transforming that company and the importance of brand culture and community.
Thursday brought the Maniac Downhill, brought to us by Alliance Multimedia and Liquid Force.
Thursday afternoon we hosted five breakout sessions: Protecting Waterways & Our Industry, PFAS Chemicals Overview, Women in Watersports Expert Panel, Customer Retention Through Community & Events, and Pass The Handle/Growing Participation
Night #2 brought the annual Leadership Awards, honoring the best people, products and companies in the water sports industry.
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