William “Bill” Jensen

CEO of Intrawest

In June 2008, William A. Jensen was appointed to the position of Chief Executive Officer at Intrawest ULC, an industry-leading developer and operator of four season mountain resorts.

In this role he is responsible for the long-term vision of Intrawest, and he oversees the day-to-day management and operations of each of the company’s resort properties. In addition, he is responsible for strategic planning and the strategy to broaden Intrawest’s leadership in the experiential destination resort market and best position the company to take advantage of new growth opportunities.

Jensen brings over 35 years of ski industry experience and a demonstrated track record of successfully growing mountain resort operations throughout North America. Prior to his appointment at Intrawest he served as President of Vail Resorts’ Mountain Division. In 1997 Jensen joined Vail Resort’s as the Chief Operating Officer at Breckenridge Ski Resort and he was subsequently promoted to the position of Chief Operating Officer of Vail Mountain in 1999.

From 1991 to 1997, Jensen was President of Fibreboard Resort Group where he oversaw the executive management of three ski resorts in California (Northstar at Tahoe, Sierra at Tahoe, and Bear Mountain).

Jensen is an enthusiastic leader and accomplished community representative. He is a past Chairman of the National Ski Areas Association and was inducted into the Colorado Ski Hall of Fame in 2008.

Come meet Bill yourself at this year’s Summit in the Snow!