MANUFACTURER OF THE YEAR
Malibu Boat Co.
(Runners up: Nautiques, Ronix/Radar, MasterCraft Boats)

BUZZ BRAND OF THE YEAR
Liquid Force
(Runners up: Malibu Boat Co., Ronix/Radar, Nautiques)

BEST AD CAMPAIGN OF THE YEAR
Ronix/Radar
(Runners up: Malibu Boat Co., MasterCraft boats, CWB/Connelly)

MOST INNOVATIVE PRODUCT
2011 AXIS A-22
Wakeboard Boat
(Runners up: Tige Touch Screen, MCX25, HO EXO Bindings)

RETAILER OF THE YEAR:
Performance Ski & Surf
(Runners up: Minnesota Inboards, Action Water Sports of Fenton, Action Water Sports of Hudsonville)

BREAKOUT RETAILER OF THE YEAR
JC Sports
(Runners up: Performance Ski & Surf, Texas Ski Ranch, Nautiques of Orlando)

BEST PROMOTION OF THE YEAR
Skiers Pier
(Runners up: Texas Ski Ranch, Action Water Sports of Hudsonville, Action Water Sports of Fenton)